Taglines.
these are the kind of short,pitchy slogans you see on the
film posters that capture,at an emotional level,what it's about,or the kind of shortdescriptive
billings used in the weekly guides('a gripping tale of family passion,intrigue and drama').
They are also increasinglyused in film trailor,usually at the start-to hook you.
Thier sole purpose is to attract an audience.They are about creating the
right expectation-in producers,agents,the audience.
taglines are also called log-lines and strap-lines.
Taglines consist of two key elements.
- the rule of Three.
- Contrasts:start with afactual description,then take the imagination on a journey.
Examples.
Erin Brockovich(2000).
"She brought a small town to its feet,and a large corporation to its knees".
Ocean's Eleven(2002).
(i)'3 Casinos,11 guys,150 million bucks.
Readyto Win Big?'
(ii)'Are you in or Out?'
The Bourne Indentity(2002).
'He was the perfect Weapon-untill he became a target.'
Schindler's List(1994)
'the List is Life.The man is the Real.The story is True'
The Graduate(1967)
'This is banjamin .... He's a little worried about his future'
Signs(2002)
.
'For Years the signs have been appearing-soon... their mystry will be revealed'
Gladiator(2000)
'What we do in Life Echoes in Eternity'
Shakespeare In Love(1998)
.
'A comedy about the greatest love story almost never told'
Catch Me If You Can(2003)
.
'the true story of a real fake'
Thelma and Louise(1991)
'Somebody said "get a life"- so they did'
The fatal flaw that leads to the destruction of the previously flawless individual
Examples. 
